The Rise of Sleep Technology

More often than not, most of us stay up late into the night with our thumbs constantly moving in an up and down motion, looking into bright screens that keeps us connected to the rest of the world. Coming back home from work or college, jumping onto bed and scrolling through our phone screens or browsing on our laptop is a normal routine for any average person. But many times, we fail to realise the long hours spent trying to see which friend of yours posted a new story on Snapchat or which episode of Suits to watch next. We fail to realise how many precious hours of sleep we are missing in order to either stay connected to everyone or escape from reality.

It is almost impossible to switch off from the thriving, digital world with the sheer volume of distraction we have these days. FOMO or fear of missing out keeps us millennials glued to our phones to know where the next big thing is happening and how we can be a part of it and not get left behind. If we are unable to physically attend such happening events that would keep us cool and popular on the radar, we resort to vicariously living through our digital screens just so that we do not miss out on things because hey, you only live once.

In the hustle and bustle of trying to keep up with everyone and stay updated all the time, we fail to give importance to something as simple as taking a nap. Do people even count sheep these days to fall asleep anymore? Or is sleep something that settles on your eyes as it gets weary after hours and hours of watching shows on Netflix?

The lack of sleep amongst several individuals has become a pressing problem in today’s world. On a daily basis, how many times have you come across people who whine about how they did not get to sleep at all last night? In fact, we might be those who fall under that category as well. Insomnia presents various pickles like depression, anti-social behavioural tendencies and fatigue. All of this will reduce an individual’s productivity level and deteriorate their health.

Recently, a man from Bangalore had checked into a mental health facility because he was suffering from Netflix addiction. It was said that he used Netflix as an escape mechanism to run away from family pressure and this resulted in developing extreme eye strain and disturbed sleep patterns. This is a clear example of how individuals use digital outlets to keep themselves distracted but also fail to realise that sleep and food are essentials to lead a stable life as well.

This is where sleep technology comes into place. In order to boost productivity and overall health, several companies such as Apple have come up with apps and devices that would help monitor the sleeping pattern of each and every individual. The sleep tech market is a slowly booming industry.

In the recent years, Nokia launched the Nokia sleep sensor which is a device that not only shows how long you have slept for but also breaks down when you were in periods of light, deep and REM sleep.

Bose released its Sleepbuds that produce noise masking sounds to lull you to sleep. Apart from devices that oversee sleeping patterns and cancel out sound, several apps have been developed such as Pzizz and Calm. Apps make it easier for individuals to keep track of their sleeping patterns on the go. Sleepo is also another app that plays soft, lulling sounds to put you to sleep.

The sleep technology industry roughly started around in the year 2012 but it has gained immense popularity only in the recent years. Back then, sleep technology devices were more of a quantified set where devices like Fitbit would merely tell you how many hours you have slept and how much sleep you are lacking. But now, we have devices that can monitor the room temperature, our breathing patterns and so on to make sure we have a proper, conducive sleeping environment.

Moreover, with the advanced development in artificial intelligence, the sleep tech industry has become more powerful and popular. This industry already has several major players such as Apple and Bose and there are still several out there like Amazon to enter into the sleep tech market. Considering how the future will be extremely digitalized, the sleep tech industry is definitely not going to be short of surprises.

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