2018 witnessed an unprecedented surge in users for a particular mobile game which was based on an existing P.C game called Players Unknown Battle Ground. Though when introduced, it had actually faced a tight competition from existing mobile games like Clash of Clans or Mini Militia, within a short span of time it was able to thwart its competitors to effectively become the favourite pastime for the Indian youth today. While the PUBG rise was historical, the implications of an another addictive video game on millennials is not. Unlike Mini Militia which took 10-15 minutes per game with 2D graphics, PUBG takes approximately half an hour or an average of 15- 20 minutes per game and is equipped with better graphics and gameplay. With a Hunger Games style game play, where you first collect the objects and the proceed, the game has something for everyone with victories celebrated by squads akin to real battle victories along with lingering losses which make the players stick around for more.
The concept of mobile gaming is not nascent, it has gained prominence ever since the evolution of mobile phones. The most popular games were the ones that Nokia offered like bounce, snakes or building tower etc. Infact the previous decade was characterised by phones that offered better mobile gaming experience. As most companies incorporated better games on to their devices, people, especially the youth looked for phones which had the option of music player and decent mobile games as their preferred choice.
Fast forward to the current decade and we see that the smart phone revolution has changed the entire concept of gaming experience. With the enabling of touch, we can see and observe games catered to more flexibility through tactile movements, better RAM and ROM and graphics meant games which require morbidly obese graphics could be played and finally the ability to multi task within a smartphone also skyrocketed its progress in many countries. Thus the mobile took more precedence than laptops or P.Cs in the current decade.
The digital revolution like in other countries hit India too, with the growth of the internet and faster optic cable technology. Every nation including India revolutionised its data speeds which also led to the faster growth of heavy loaded games like PUBG or Fortnite. While better gaming services were provided, they were usually pandered at a steep cost, which many in countries like India couldn’t afford. Thus many budget smartphone companies decided to step in and provided top end specs at low prices because of which the smartphone gaming industry has boomed. Today, it is basic for any phone launched in India to face the PUBG test, one which tests the battery drain, performance and heating on a smartphone while just a year ago most phones had just had to pack a processor for a petite Mini Militia. The transition was quick but its implications were large for the mobile gaming community as a whole.
Another factor that has helped the impetuous spurt of gaming was the introduction of cheap data in India since 2016. The advent of Jio forced the mobile companies to reduce their exorbitant prices and this led to a bloody telecom price war where the fittest survived. This emerged as beneficial to the consumers as it brought down the price hegemony brought to the market by the existing companies. This gave the consumer more free hand with their data and also helped the games that required data to gain market traction in India.
The concept of “Gaming Phones” started to grow since this year in accordance with the consumer demand as more and more consumers require their phone to be compatible with heavy duty games which are popular. Many gaming companies realising the potential of mobile gaming have been extensively studying, analysing, researching and finally have launched a plethora of their P.C games on to the Android or IOS market. Games like Asphat, FIFA, GTA have all released the mobile compatible versions of their games.
To sum up, from somewhere between Mini Militia and PUBG, not only did the Indian kid or youngster grow up but also advanced his gaming preference. In a developing country, even this is a step of progress, to be able to afford things enjoyed by the so called developed nations can be a marker of a reassuring economy. However, that being said, it has also brought along addiction amongst our youth which makes them more feckless and introvert as compared to the previous generations.
Picture Credits : techtippr.com