How Brands Are Burning a Hole in Your Pocket

Imagine planning a day out with your friends to go shop at H&M for a set budget of Rs. 5,000. You know you need a new pair of pants, a new pair of shoes, and a slew of cover-ups for the upcoming semester at college. You walk into the store, turn to your right, and select your first item off the clothing rack. You’re on your way to the shoes aisle when you notice a gorgeous yellow hat on the shelf in front of the clothes hanger. You spend an hour shopping, and guess what? You went over budget by Rs. 6,000. Are you surprised? Well, this labyrinth pattern, on the other hand, is a well-thought-out technique for doing just that—burning a hole in your pocket.

You may read the full article on this topic under Opinion column on our home page. The article is authored by Janvi Gupta.

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